Industry Endorsements
Leaders across industries reaction to Value Centric.
Leaders who have built companies, scaled operation and led transformation at the highest levels.
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Because across organizations, there’s a growing realization: The challenge isn’t effort. It isn’t capability. It’s alignment.
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Alignment between strategy and execution. Between customer value and business outcomes. Between what companies plan and what they actually deliver.
Sanjiv Sidhu, o9 Chairman and Co-Founder
“At last—a framework that brings finance, supply chain, and commercial teams together around a single, powerful language: value. Dov has led transformations that have delivered remarkable business outcomes across industries, drawing on extensive hands-on IBP experience. CEOs who want to create true enterprise alignment must read this book and personally lead their IBP journey.”
Greg Smith, Medtronic EVP of Enterprise Operations
“A powerful evolution of planning—Value-Centric IBP bridges the missing link between operational excellence and a true obsession with customer and business value.”
Razat Gaurav, Kinaxis CEO
“A cross-functional and common threading of value orientation is critical in unlocking the next wave of business performance. Dov’s framework for a value-driven paradigm for integrated business planning comes at an important time as organizations explore new operating models, decision and governance rights, and state-of-the-art AI and agentic technology enablers. Now more than ever, there is a need to anchor on the first principles of taking a value and outcomes driven approach to business transformation.”
Matt Elenjickal, FourKites Founder and CEO
“I’ve seen too many supply chain transformation projects fail because they never asked the right question: What problem are we actually solving for customers? This book explains how to structure your entire planning process around that premise.”
Benjamin Gordon, Cambridge Capital Founder and Managing Partner
“Dov Shenkman has created value at many of the top companies in the US, including i2, OfficeMax, Walgreens, Medtronic, and now with us at Cambridge Capital. He brings powerful insights and an ability to cut through the noise and get to the signal. In this book, Dov outlines the premise for value-centric integrated business planning. It’s not just about doing things right. It’s about doing the right things. And this starts with the customer. What do they want, and how can you deliver it best? That’s how every great company should operate, whether in the supply chain world or anywhere else. Read this book!”
Sanjay Bonde, Chairman and CEO, Trade Capital Corp.(1TCC)
“Too many organizations confuse activity with progress. This book re-centers the conversation on value—how it’s defined, prioritized, and delivered—by aligning strategy, planning, and execution into a single, coherent system. It’s an essential guide for leaders navigating growth, transformation, and complexity.”
Ganesh Ramakrishna, Lyric Founder and CEO
“As the supply chain world shifts from traditional planning to math-first, AI-native systems, leaders must utilize a clear framework for value creation. Dov delivers exactly that. He has built the playbook that executives require to move beyond internal optimization and unlock tremendous value for their organizations. Dov's work provides the roadmap to delivering real customer value.”
Daphne Carmeli, CEO/Angel Investor
“This book reflects how value centric planning and leadership actually works in practice, not in theory.”
Nikhil Sagar, SVP Merchandise Planning and Inventory Management Transformation,Gap Inc
I found this book to be packed with incredibly relevant insights around the most critical business leadership decisions. Ruthless prioritization of resources using a customer lifetime value lens is the key to unlocking a sustainable, virtuous cycle of growth. Dov makes an incredibly powerful case for shifting the focus from lagging indicators of customer value to leading indicators. He also goes on to provide a practical handbook for how to bring this to life, taking on the complex areas of measurement, capability development, and organizational alignment. Value Centric is fast paced, jargon free and backed by strong practical industry examples that are highly illustrative of the concepts discussed. Highly recommend.
Value Centric: The Next Evolution of Integrated Business Planning
Most organizations are executing flawlessly… on the wrong priorities.
They optimize functions instead of value. They chase efficiency instead of impact. They plan in silos instead of aligning around what truly matters.
Value Centric changes that. It is a modern enterprise methodology that transforms Integrated Business Planning (IBP) into a value-driven operating system—aligning strategy, planning, and execution around maximizing both customer value and business value.
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Customer & Business Value Optimization Engine
Move beyond trade-offs. Value Centric continuously aligns what customers value most with what drives profitability and growth—ensuring every decision creates impact on both sides of the equation.
02
Build Capabilities That Create a Moat
Winning companies don’t just optimize—they differentiate. Value Centric helps you develop unique capabilities across your supply chain, data, and customer experience that competitors can’t easily replicate.
03
Align the Enterprise Around Value
Break down silos and create a shared language across marketing, sales, finance, and operations. When every function aligns around value, execution accelerates and decisions improve.
04
AI-Enabled Planning and Decision Intelligence
Leverage AI to move from reactive planning to proactive, intelligent decision-making. From scenario modeling to real-time insights, Value Centric turns IBP into a dynamic, forward-looking system.
Why It Matters
In a world of constant disruption, traditional planning isn’t enough.
Value is the new competitive advantage.
Organizations that align around it don’t just perform better—they win.